The sponsorship runs until the end of November with the idents featuring on travel and lifestyle programmes including some firm favourites; Four in a Bed and Britain’s Most Historic Towns.
The sponsorship is just one element of Essilor’s national advertising campaign, we’ve also released a brand new TV advert which will appear on a number of channels and networks including Sky TV channels.
Later this year Varilux, which was the first ever varifocal lens, will celebrate it’s 60th Birthday. Varilux lenses continue to innovate and today it is the #1 brand recommended by Eye Care Professionals*.
All of Essilor’s brands of spectacle lenses, including Varilux are available from your local independent optician with many opticians offering discounts and offers on multi-pair Varilux lens purchases. Please use our store locator to find your nearest and you too can become part of the Varilux story.
*Survey conducted by CSA among a representative sample of 1018 independent ECPs, in 10 countries: Fr, Sp, Ger, It, UK, US, Canada, Brazil, India, China. Feb-Apr 2018.